CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, United States
| Заголовок | Instyle Full Page |
| Агентство | Partners & Partners |
| Кампания | Instyle Full Page |
| Рекламодатель | Tommy John Wear |
| Бренд | Tommy John Underwear |
| Дата первой трансляции/Публикации | 2013 / 5 |
| Бизнес сектор | Женское нижнее белье, нижнее белье, пижамы |
| Слоган | Real, Smart Underwear for Real, Smart Men |
| История | Young Discoverers Club were briefed with 6 days until final materials were due. We concepted, presented, cast, shot, retouched and put in layout a completely new spot with new tagline in that time. |
| философия | The men's underwear category is bereft with ridiclous poses, lots os oil, and no concept. We wanted to lift the lid on that my pokng fun at pretty much all of the competitors, but with the understanding that women (our audience in InStyle magazine) still liked to look at attractive semi-naked men. |
| Проблема | Break through the clutter with some intelligence and honesty. |
| Тип медиа | Журнал |
| Творческий партнер | Sam Saunders |
| Копирайтер | Reese Carpenter |
| Копирайтер | Sam Saunders |
| Арт-директор | Andrew Tider |
| Продюсер агентства | Chantille Saunders |
| Продюсер | Emeline Rodelas |
| Фотограф | Gavin Rea |
| Ретушер | Donna Mae Vering |
Больше работы
СМОТРЕТЬ ВСЕClean My Path
- БРЕНД:
- Eureka
- АГЕНТСТВО:
- Sublime Communications
Most Honest City
- БРЕНД:
- Honest Tea
- АГЕНТСТВО:
- SS+K