Gran APAP 2011 - "Cars or Washing Machines"

Y&R Lima

Y&R Lima Lima, Peru

4647

Бренд: Gran APAP 2011
Страна: Peru

Рекламодатель: Gran APAP 2011

Заголовок	Cars or Washing Machines
Агентство	Y&R Lima
Кампания	Gran APAP 2011
Рекламодатель	Gran APAP 2011
Бренд	Gran APAP 2011
Дата первой трансляции/Публикации	2011 / 5
Бизнес сектор	События/Управление торговыми выставками
Слоган (оригинальный язык)	Chefs are still the best creative in Peru. Let’s do something
Проблема	As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony. This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong.
Тип медиа	Телевидение и кино
Исполнительный креативный директор	Flavio Pantigoso
Head of Art	Christian Sánchez
Копирайтер	Gino Bernabé
Копирайтер	Daniel De León
Копирайтер	Renato Martinez
Арт-директор	Renzo Vásquez
Арт-директор	Adrián Pacheco
Продюсер агентства	Patricia de la Cuba
Продюсер вспомогательного агентства	Malena Mellado
Продакшн Студия	Abrakadabra
Директор	Frank Perez-Garland
Директор	Christian Buckley
Фотограф	Fergan Chávez Ferrer
Исполнительный продюсер	Edith Nako