Заголовок | Conservative Clients |
Агентство | Y&R Lima |
Кампания | Gran APAP 2011 |
Рекламодатель | Gran APAP 2011 |
Бренд | Gran APAP 2011 |
Дата первой трансляции/Публикации | 2011 / 5 |
Бизнес сектор | События/Управление торговыми выставками |
Слоган (оригинальный язык) | Chefs are still the best creative in Peru. Let’s do something |
Проблема | As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony. This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong. |
Тип медиа | Телевидение и кино |
Исполнительный креативный директор | Flavio Pantigoso |
Head of Art | Christian Sánchez |
Копирайтер | Gino Bernabé |
Копирайтер | Daniel De León |
Копирайтер | Renato Martinez |
Арт-директор | Renzo Vásquez |
Арт-директор | Adrián Pacheco |
Продюсер агентства | Patricia de la Cuba |
Продюсер вспомогательного агентства | Malena Mellado |
Продакшн Студия | Abrakadabra |
Директор | Frank Perez-Garland |
Директор | Christian Buckley |
Фотограф | Fergan Chávez Ferrer |
Исполнительный продюсер | Edith Nako |