| Заголовок | Balding |
| Агентство | twofifteenmccann |
| Кампания | Dream Recommendations |
| Рекламодатель | Help Remedies |
| Бренд | help i can't sleep |
| Дата первой трансляции/Публикации | 2011 / 3 |
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...) |
| философия | Dream 9: Specially formulated for persons suffering from age/masculinity worries. |
| Проблема | Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. |
| Результат | Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. |
| Тип медиа | Веб-фильм |
| Продакшн Студия | Tool of North America |
| Музыкальная компания / Композитор | Human |
| Исполнительный креативный директор | Scott Duchon |
| Исполнительный креативный директор | John Patroulis |
| Креативный директор | Paul Caiozzo |
| Креативный директор | Nathan Frank |
| Арт-директор | Paul Caiozzo |
| Арт-директор | Nathan Frank |
| Копирайтер | Paul Caiozzo |
| Копирайтер | Nathan Frank |
| Продюсер агентства | Mandie Bowe |
| Продюсер агентства | Joyce Chen |
| Руководитель группы по связям с рекламодателями | Melissa Hill |
| Директор | Geordie Stephens |
| Редакционная компания | Arcade Edit |
| Послепроизводственный этап | LifelongFriendshipSociety |
| Спецэффекты / видеоэффекты | LifelongFriendshipSociety |
Больше работы
СМОТРЕТЬ ВСЕDream Recommender
- БРЕНД:
- Help I Can't Sleep
- АГЕНТСТВО:
- twofifteenmccann
Dream Recorder App
- БРЕНД:
- help i can't sleep
- АГЕНТСТВО:
- twofifteenmccann
Udder
- БРЕНД:
- help i can't sleep
- АГЕНТСТВО:
- twofifteenmccann
Mountain
- БРЕНД:
- help i can't sleep
- АГЕНТСТВО:
- twofifteenmccann