Acadomia - "Family Squabbles 3"

ROSA PARIS

ROSA PARIS Paris, France

572

Бренд: Acadomia
Страна: France

Рекламодатель: Acadomia

Заголовок	Family Squabbles 3
Агентство	ROSA PARIS
Кампания	Family Squabbles
Рекламодатель	Acadomia
Бренд	Acadomia
Дата первой трансляции/Публикации	2023 / 10
Бизнес сектор	Другие услуги Интернет
философия	As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results. With this campaign by ROSA PARIS, the brand underlines the importance of academic success, while inviting parents to rethink their approach to success, all with a healthy dose of humor. A vision of education that is also embodied in Acadomia's new brand signature, "Le plaisir de réussir" ("The pleasure of success").
Тип медиа	Телевидение
Длина	32 seconds
Менеджер по рекламе	Philippe Coléon
Менеджер по рекламе	Camille Bedin
Менеджер по рекламе	Daphné Fourcault-Duflos
Менеджер по рекламе	Mélanie Leroy
Основатель	Jean-Patrick Chiquiar
Основатель	Gilles Fichteberg
Основатель	Jean-Francois Sacco
Designer-Writer	Diane Desclaux
Арт-директор	Claire Croteau
Consulting Director	Sacha Depouilly
Руководитель группы	François-Xavier de-Sousa
Стратегический планировщик	Alix Galinier
Руководитель производства	Elodie Jonquille
Телепродюсер агентства	Héloïse Duquenoy
Директор по коммуникациям	Lauren Weber
Продакшн Студия	Division Paris
Директор	Rudi Rosenberg
Продюсер	Mounia Mebarki
Послепроизводственный этап	Firm
Производство аудиофонограмм	Hercules HRCLS