Connect Unlimited - "The Abou Khalaf's"

TBWA\RAAD

TBWA\RAAD Dubai, United Arab Emirates

Премии

4606

Бренд: Connect Unlimited
Страна: United Arab Emirates

Рекламодатель: Connect

Заголовок	The Abou Khalaf's
Агентство	TBWA\RAAD
Кампания	The Abou Khalaf's
Рекламодатель	Connect
Бренд	Connect Unlimited
Дата первой трансляции/Публикации	2019
Бизнес сектор	Услуги телекоммуникации
философия	The Abou Khalaf's get ready for a family portrait picture, as we slowly discover they are a huge family with 15 kids. Lebanese urbanites often joke about their rural cousins having larger families because they have little else to do but procreate. And the facts support that, since according to the National Center for Statistics, access to the internet is one of the major contributing factors to the growing gap between rural and urban birth rates in Lebanon. Women living in big cities average 2.1 children, while those living in more remote areas are double the national average. Since Connect is the country’s leading wireless broadband provider, we wanted to bring this insight to life with a pinch of local humor and within an irreverent, documentary-like format. We’ve also played with the family names on each layout: “Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.
Тип медиа	Телевидение
Длина	46 seconds
Главный креативный директор	Walid Kanaan
Исполнительный креативный директор	Fouad Abdel Malak
Исполнительный креативный директор	Manuel Bordé
Art Director \ ACD	Oswaldo Sa
Копирайтер	Leonardo Konjedic
Арт-директор	Pedro Velasquez
Agency Producer	Randa Halal
Руководитель производства	Rouba Asmar
Creative Services Managers	Hazem Atieh
Creative Services Managers	Ezzat Habra
Corporate Communications Director	Romy Abdelnour
Director	Jad Eid
DOP	Zaven Barsoumian
Executive producer	Joyce Hadife
Grading	Bilal Hibri
Редактор	Margot Chedid
Audio	Harry Hedeshian
Locations	Picture House
Фотограф	Fouad Abdel Malak