| Заголовок | PortrAIts |
| Brief | We collected thousands of stories from people with MS and, thanks to a generative text-to-image artificial intelligence, turned them into images impossible to ignore. On National Multiple Sclerosis Week, millions of people were able to see what was previously invisible, thanks to an open-air exhibition in several cities and a digital gallery, where people with MS from all over Italy could showcase their invisible symptoms. AISM and MS received a surge of awareness that also prompted politicians to act, signing a charter of rights in defense of those living with MS. |
| Агентство |
TBWA\ITALIA
|
| Кампания |
PortrAIts
|
| Рекламодатель |
AISM (The Italian Multiple Sclerosis Society)
|
| Бренд |
AISM (The Italian Multiple Sclerosis Society)
|
| Дата первой трансляции/Публикации |
2023 / 5
|
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | More than 140000 people in Italy suffer from multiple sclerosis. No one can truly understand them, because the symptoms of MS are often invisible to the human eye. On National Multiple Sclerosis Week, AISM has finally made them visible, with the help of artificial intelligence. Millions of people finally saw what was once unseen, an essential step in changing the future of those affected by MS. |
| Тип медиа |
Digital
|
| Главный креативный директор |
Mirco Pagano
|
| Креативный директор |
Vittoria Apicella
|
| Креативный директор |
Frank Guarini
|
| Копирайтер |
Alessandro Monti
|
| Арт-директор |
Matteo Segat
|
| Арт-директор |
Maurilia Piazza
|
| Копирайтер |
Laura Francesca Trippa
|
| Графический дизайнер |
Manuel Montefuscoli
|
| Директор рабочей группы клиента |
Elisa Schneider
|
| Специалист по работе с заказчиками |
Mattia Deriu
|
| Event producer |
Fabio Bellifemmine
|
| Менеджер проекта |
Federica Lorenzon
|
| Chief Creative Officer |
Mirco Pagano |
| Creative Directors |
Vittoria Apicella, Frank Guarini |
| Senior Art Director |
Matteo Segat |
| Graphic Designer |
Manuel Montefuscoli |
| Copywriter |
Alessandro Monti |
| Junior Art Director |
Maurilia Piazza |
| Junior Copywriter |
Laura Trippa |
| Junior Digital Designer |
Alexia Nucci |
| Head of business and operations |
Gianluca Cappiello |
| Account Director |
Elisa Schneider |
| Account Manager |
Mattia Deriu |
| Account Executive |
Mariafrancesca Fedele |
| Account Junior |
Chiara D’Alessandro |
| Event Producer |
Fabio Bellifemine |
| Senior TV Producer |
Giada Sidoti |
| Senior Social Media Supervisor |
Gaia D’Aguanno |
| Project Manager |
Federica Lorenzon |
| Responsabile Produzione stampa |
Luca Mestrone |
| Coordinatore traffico controllo produzione stampa e web |
Paola Gemelli |
| Produzione stampa |
Marco Baratti |
| Produzione stampa |
Francesco Marinetti |