We created a fake commercial, first looking like a regular washing powder commercial, before quickly turning into something more unexpected. The stereotyped character starts explaining how to “wash out” your brand using all the different social washing options at the same time. A real recipe for disaster.Our intention was not to throw a paving stone into the pond…but it kind of did, advocating for concrete and legitimate actions instead of only speeches as tools of communication.
Проблема
French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively.