SANTÉ PUBLIQUE FRANCE - "We, the Lovers"

BABEL

BABEL Paris, France

Премии

1115

Бренд: SANTÉ PUBLIQUE FRANCE
Страна: France

Рекламодатель: Santé Publique France

Заголовок	We, the Lovers
Агентство	BABEL
Кампания	WE, THE LOVERS
Рекламодатель	Santé Publique France
Бренд	SANTÉ PUBLIQUE FRANCE
Дата первой трансляции/Публикации	2021 / 11
Продукт	LGBTQ+
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Тип медиа	Анализ ситуации
Длина	121 seconds
Креативный директор	Jean-Laurent Py
Креативный директор	Laurent Nuyen
Арт-директор	Louis Grzeskowiak
Копирайтер	Cédric Hamelin
Руководитель ТВ	Jeanne Halfon
Директор	Lucy Luscombe
Производство	Caviar London
Послепроизводственный этап	FIRM
Производство аудиофонограмм	Circonflex