Corporate - "Used Batteries"

McCann Italy

McCann Italy Milan, Italy

Премии

7566

Это объявление является частью "ACT Responsible Collection"

Бренд: Corporate
Страна: Italy

Рекламодатель: Marevivo

Заголовок	Used Batteries
Агентство	McCann Italy
Кампания	Used Batteries
Рекламодатель	Marevivo
Бренд	Corporate
Дата первой трансляции/Публикации	2010 / 9
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
философия	A young man walks along a little seaport's dock. He looks round cautiously: nobody should see what he's going to do. The man looks troubled and deeply scared, while he moves forward the sea, carrying an heavy object we can't distinguish. He stoops and starts knotting a long rope, then he tightens a loop around his neck. Now we know why he's so concerned. He's going to commit suicide. When he stands up and takes the last step forward, we also see where the rope is fastened. The heavy object, we couldn't distinguish before, is a used battery. A powerful scene shows the battery splashing down while the sea seems to painfully yell. Because, as we can read, "poisoning the sea is killing the whole planet".
Проблема	The Earth will follow a lethal destiny, unless we start listening to the sea. While we ask people to support Marevivo in recovering used batteries from Italian harbors, we also launch a bigger topic: poisoning the sea is killing the whole planet. Including human beings. In other words, poisoning the sea is actually a suicide.
Результат	Sea is screaming. Everybody has to answer. Everyone can help, changing his everyday habits or, even better, his mind. That's why Marevivo's tv campaign starts from a specific issue to reach a larger, universal statement.
Тип медиа	Телевидение
Исполнительный продюсер	Diego Panadisi
Фото / Иллюстрации	Agostino Vertucci
Директор	Fabio Cimino
Арт-директор	Alessandro Amaro
Копирайтер	Teresa De Bello
Исполнительный креативный директор	Marco Carnevale
Продакшн Студия	Whyworry Production
Other	Roberto Rinaldi
Other	Luigi Trupia
Color correction	Luca Parma
Other	Daniele Cobianchi
Other	Michèle Blasi
Other	Alessio Petetti
Other	thinkaboutlab
Звуковой дизайн компании	Suoni