Play - "Play Trailer Park "

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

2711

Бренд: Play
Страна: Belgium

Рекламодатель: Play TV

Заголовок	Play Trailer Park
Агентство	TBWA\Brussels
Кампания	Play Trailer Park
Рекламодатель	Play TV
Бренд	Play
Дата первой трансляции/Публикации	2018 / 12
Бизнес сектор	ТВ/Радио программы и станции
Слоган	The first trailers you can live in.
История	In today’s entertainment landscape, there is just too much content. So the trailers for tv-shows become more important than ever. The Belgian streaming service Play - with tons of national and international tv-shows - made the most epic trailers ever: the first trailers you can live in. The Play Trailer Park consisted of 6 caravans inspired by 6 tv-shows, down to the smallest details. Game of Thrones, The Sopranos, The Walking Dead, True Blood, etc. Influencers and fans could book a trailer and spend the night in our Trailer Park. Sleeping in the same bed, eating the same (horrible) food, drinking the same (poisoned?) wine, getting imprisoned, etc. Because in the Play Trailer Park you don’t just binge the show, you experience it. The Play Trailer Park was live during 3 weeks, as a outdoor stunt people could actually live in.
Тип медиа	Интерактивный открытый опыт
Длина	106 seconds
Направление творчества/искусства	Greg Van Buggenhout
Creative Copy	Chiara De Decker
Creative Copy	Olaf Meuleman
Исполнительный креативный директор	Jan Macken
Директор рабочей группы клиента	Philippe Van Eygen
Специалист по работе с заказчиками	Ellen Van Praet
Менеджер проекта	Ken Kools
Designer	Olivier Verbeke
Цифровой дизайн	Yannick Van der Goten