Grande Braderie de la Mode - "Great Fashion Sale"

BETC Paris

BETC Paris Pantin, France

Премии

7442

Это объявление является частью "ACT Responsible Collection"

Бренд: Grande Braderie de la Mode
Страна: France

Рекламодатель: Aides

Заголовок	Great Fashion Sale
Заголовок (оригинальный язык)	Grande Braderie de la Mode (anglais)
Агентство	BETC Paris
Кампания	Great Fashion Sale 2009 - AIDES
Рекламодатель	Aides
Бренд	Grande Braderie de la Mode
Posted	Февраль 2010
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
История	AIDES is the largest HIV/AIDS charity in France and Europe. After 25 years of existence, its ambition this year is to develop new programmes and campaigns to combat HIV/AIDS and to enable NGOs in other continents to benefit from its experience and skills. There are currently 33 million people worldwide living with HIV/AIDS. 2.5 million people were infected in 2007. In France, around 150,000 people are carriers of HIV/AIDS. The financial capacity of government bodies to combat HIV/AIDS in France is becoming increasingly restricted, even though there are worrying signs that the epidemic is far from being under control. Therefore, private support is still essential. For all these reasons, BETC has been involved in this event for the last 5 years, offering its own space on the ground floor of its main building, the Passage du Désir, and producing the promotional visuals.
философия	The strategy was to put the fight against AIDS at the heart of the campaign because of the 150 designers and the hundreds of clients who make a difference. The idea was to metamorphose the iconic photo of the Iwo Jima battle into a victory of life over death, of Man over disease. Use the sacred to show a simple idea: by commitment and by fighting, we can beat AIDS with a simple pair of knickers.
Проблема	Make the Great Fashion Sale known to the general public. Promote the involvement ofdesigners in the fight against AIDS. Mobilise French people to get interested in the fight against AIDS through an unknown yet vital event for gathering funds for AIDES. Inform the general public of the date of the Great Fashion Sale 2009.
Тип медиа	Печать
Рынок	France
Креативный директор	Stéphane Xiberras
Арт-директор	Julie Troja
Копирайтер	Laurence Badate
Специалист по работе с заказчиками	Heloise Hooton
Специалист по работе с заказчиками	Sylvain Marchand
Специалист по работе с заказчиками	Eugénie Lefebvre
Специалист по работе с заказчиками	Maria Galleriu
Фотограф	Suzie Q
Фотограф	Léo Siboni
Закупщик художественного оформления	Isabelle Mocq Orain
Продюсер печати	Annick Audoux
Менеджер по рекламе	Serge Hatchwell
Менеджер по рекламе	Lucile Duarte