Заголовок | SYNC25 |
Агентство | adam&eveDDB |
Кампания | SYNC25 |
Рекламодатель | The Valuable 500 |
Бренд | SYNC25 |
Дата первой трансляции/Публикации | 2024 / 1 |
Бизнес сектор | Выставки, события и фестивали |
философия | A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion. |
Тип медиа | Социальные медиа |
Длина | |
Звуковая дорожка | Synchronised |
Продакшн Студия | Biscuit Filmworks UK |
Редакционная компания | Trim Editing |
Менеджер по рекламе | Caroline Casey |
Менеджер по рекламе | Katy Talikowska |
Менеджер по рекламе | Rachel Dymond |
Исполнительный креативный директор | Ant Nelson |
Исполнительный креативный директор | Mike Sutherland |
Креативный директор | Darren Beresford |
Креативный директор | Richard Gayton |
Продюсер агентства | Nikki Cramphorn |
Assistant Producer | Holly Wormleighton |
Коммерческий директор | Adam Patel |
Директор рабочей группы клиента | Miti Shah |
Planning Director | Roisin Mulroney |
Senior Planner | Catherine Willoughby |
Менеджер проекта | Amy Waldman |
Дизайнер | Scott Silvey |
Директор | Dan DiFelice |
Продюсер | Adam Oyejobi |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Руководитель производства | Emily Atterton |
Помощник директора | James Murray |
Оператор-постановщик | Harry Wheeler |
Художник-постановщик | James Early |
Костюмы / Стилист | Wiz Francis |
Hair and Makeup | Phoebe Llewellyn |
Choreography | Supple Nam |
Synchronised Swimming Coach | Adele Carlsen |
Редактор | Steve Shaw |
Редакционный продюсер | Polly Kemp |
Редакционный продюсер | Charlie Dalton |
Послепроизводственный этап | Selected Works |
Executive Post Producer | Alex Fitzgerald |
Продюсер пост-производства | Libby Gandhi |
Post Creative Director | Francois Roisin |
Руководитель 2D | Theajo Dharan |
2D Художник | Mahesh Chandrasekaran |
2D Художник | Richard Roberts |
2D Художник | Valeria Scalamandre |
Online Artist | Dave Wishart |
Колорист | Mikey Rossiter |
Аудио послепроизводственный этап | String & Tins |
Звукорежиссер | Adam Smyth |
Звукорежиссер | Laura-Leigh Smith |
Композитор | Luke Atencio |