David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him.
философия
Utilize the iconic images of London to bring a whole new tourist angle to the Sands Resorts Macao experience.
Проблема
How to showcase and relay the message that customers can experience London in Macao.
Результат
David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER.