| Заголовок | Unplan Your Summer |
| Агентство | Grey London |
| Кампания | Do Summer Your Way |
| Рекламодатель | Kellogg's |
| Бренд | Pringles |
| Дата первой трансляции/Публикации | 2021 / 8 |
| Бизнес сектор | Картофельные чипсы, хрустящий картофель и крекеры |
| философия | While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat. |
| Тип медиа | На открытом воздухе / вне дома |
| Продакшн Студия | HunkyDory Films |
| Директор по маркетингу | Olga Péré |
| Менеджер по маркетингу | Stephanie Thys |
| Senior Brand Manager | Rui Frias |
| Менеджер по рекламе | Chris Wildish |
| Менеджер по рекламе | Fergus Brady |
| Менеджер по рекламе | Phil Ball |
| Менеджер по рекламе | Roisin Devine |
| Менеджер по рекламе | Stephen McSweeney |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Креативный директор | Pedro Rosa |
| Креативный директор | Roberto Kilciauskas |
| Креативная команда | Matt Kennedy |
| Креативная команда | Georgia Horrocks |
| Креативная команда | Max Gill-Engel |
| Креативная команда | Charlie Smith |
| CSO | Raquel Chicourel |
| Стратегический планировщик | Lee Barber |
| Стратегический планировщик | Bhavin Pabari |
| Стратегический планировщик | Gil Caldwell-Dunn |
| Коммерческий директор | Bridget Yeates |
| Коммерческий директор | Francesca Philson |
| Директор рабочей группы клиента | Becky Devereux-Pile |
| Продюсер агентства | Sally Miller |
| Продюсер агентства | India Smith |
| Продюсер вспомогательного агентства | Veronika Dvorska |
| Директор | Luc Schurgers |
| Продюсер | Doochy Moult |
| Продюсер | John Doris |
| Редактор | Matt Felstead |
| Послепроизводственный этап | Annika Gustavsson |
| Послепроизводственный этап | Gramacy Park Studio |
| Online Artist | Mark Beardall |
| Звукорежиссер | Zak Kurtha |
| Звуковой дизайн компании | GPS |
| Оператор-постановщик | Ian Murray |
| Медиа-агентство | Carat |
| Client Director | James Morgan |
| Planning Partner | Greg Paterson |
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