Audible - "Audible Jane Austen"

WiTH COLLECTIVE

WiTH COLLECTIVE Surry Hills, Australia

7214

Бренд: Audible
Страна: Australia

Рекламодатель: Audible, Inc.

Заголовок	Audible Jane Austen
Агентство	WiTH COLLECTIVE
Кампания	Grow Your Mind
Рекламодатель	Audible, Inc.
Бренд	Audible
Дата первой трансляции/Публикации	2017 / 8
История	This campaign via WiTH Collective called 'Grow Your Mind', for Audiobook provider Audible.com.au, features Jane Austen in couples' therapy and brain growth guidance from researchers at Sydney University's Brain and Mind Centre. The Grow Your Mind territory was backed up by Audible-commissioned research that found almost two thirds of Aussies (62%) want to grow their mind but a third (35%) are unsure of how to do so. The film content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book in this case, a flustered Jane Austen in a bonnet with a preoccupied reader. The integrated campaign, spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram.
Тип медиа	Телевидение и кино
Длина	33 seconds
Продакшн Студия	Photoplay Films
Главный креативный директор	Steve Coll
Арт-директор	Phil Robbie
Специалист по работе с заказчиками	Caitlin Wilson
Продюсер по содержанию агентства	Alex Mills
Креативное агентство	WiTH COLLECTIVE
Продюсер Продакшн Студии	Bonnie Fay
Director	Gary John
Production Company Executive Producer	Oliver Lawrance
Sound	Rumble Studios
Post Production	The Editors
Кинематография	Rob Marsh
Social Agency	We Are Social
PR	Poem