| Заголовок | Behind Closed Doors |
| Агентство | Grey New York |
| Кампания | Behind Closed Doors |
| Рекламодатель | Procter & Gamble |
| Бренд | Downy |
| Дата первой трансляции/Публикации | 2021 / 11 |
| Бизнес сектор | Чистящие средства, мыло, моющие средства |
| История | The 30” spot, directed by Aircastle through Rattling Stick, opens on a typical everyday scene; a man sitting in his bedroom. The story then flips, however, as bright neon light shines through the closet doors, summoning him to reach for a particular shirt. The viewer is quickly transported behind the closed doors of Downy’s playful and exciting world. |
| философия | To release the ‘Unstopable’ freshness in the latest ad for fabric softener Downy, production company Townhouse and advertising agency Grey have teamed up with Nice Shoes. The creative studio provided end-to-end post production for the campaign, entitled ‘Behind closed doors’. In the spirit of Downy’s campaigns, the ad focuses on fun and exciting times. The spot brings 90s pop culture to life - from the actors’ costumes and set colours to the music used in the spot: La Bouche’s famous ‘Be My Lover’. To relay dynamism to the already vivid spot, whilst also keeping a contemporary feel, the team at Nice Shoes produced a mind-blowing CGI world that supported the extraordinary staging of the directors. In addition to VFX, the creative studio provided colour, editing and finishing for the spot. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Hungary, Germany |
| Звуковая дорожка | ‘Be My Lover’ La Bouche |
| Производственная сервисная компания | Angel Films Hungary |
| Послепроизводственный этап | Nice Shoes |
| Редактор | Colin Loughlin |
| Колорист | Sal Malfitano |
| Finishing | Jason Farber |
| Художник по видеоэффектам | Arthur Dorrington |
| Исполнительный креативный директор | Harv Glazer |
| Creative Directors | Eleven |
| VFX HOP | Fred Schuler |
| Координатор видеоэффектов | Johannes Reinhardt |
| VFX Supervisor | Maris Polis |
| CGI Supervisor | Joris van den Berg |
| 3D художник | Gunter Freese |
| Particle Simulation | Sebastian Kowalski |
| Compositing | Michael Welz |
| Compositing | Philipp Walz |
| 2D Художник | Arjen van der Wal |
| 2D Художник | Daniel Schmidt |
| HOP | Beth Fitzpatrick |
| VFX Executive Producer | Tara Holmes |
| Продюсер видеоэффектов | Naomi Spiro |
| EP/Head of Sales | Chloe Sedelmaier |
| Главный креативный директор | Justine Armour |
| Исполнительный креативный директор | Joe Mongognia |
| Senior Copywriter | Abigail Hoeflinger |
| Арт-директор | Alyssa Gaddis |
| SVP Account Director | Ernesto James |
| Руководитель группы по связям с рекламодателями | Mackenzie Alderman |
| Делопроизводитель | Allie Segel |
| Ассистент исполнительного руководителя по учетной записи | Hayley Weisstuch |
| Executive Senior Planner | Tilly Scullion |
| Продакшн Студия | Townhouse |
| Chief Production Officer | James McPherson |
| Director of Production | Kim Kietz |
| VP, Integrated Producer | Lauren O’Driscoll |
| Заместитель продюсера | Brooke Azzaro |
| Senior Business Manager | Vicky Giovanis |
| VP, Head of Talent | Natasha Howell |
| Музыкальный продюсер | Kurt Steinke |
| Продакшн Студия | Rattling Stick US |
| Директор | Aircastle |
| Partner / Executive Producer | Joe Biggins |
| Исполнительный продюсер | Jeff Shupe |
| Руководитель производства | Richard McIntosh |
| Controller | Sean Curtis |
| Линейный продюсер | Ed Callaghan |
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