Department for Education - "It all starts with skills"

M&C Saatchi Group

M&C Saatchi Group Global

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Бренд: Department for Education
Страна: United Kingdom

Рекламодатель: Department for Education

Заголовок	It all starts with skills
Агентство	M&C Saatchi Group
Кампания	It all starts with skills
Рекламодатель	Department for Education
Бренд	Department for Education
Дата первой трансляции/Публикации	2024 / 1
Бизнес сектор	Правительство и другие органы
философия	The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.
Тип медиа	Телевидение
Длина	60 seconds
Продакшн Студия	The Corner Shop
Интернет-студия	Absolute Post
Творческий партнер	Guy Bradbury
Креативная команда	Holly Sutton-Williams
Креативная команда	Dan Lacey
Управляющий партнер	Christian Davis
Senior Account Director	Imogen Walkden
Директор рабочей группы клиента	Isabella Forbes
Senior Account Manager	Brydie Heaphy
Senior Account Manager	Evie Nagy
Специалист по работе с заказчиками	Zizzy Lugg-Williams
Trainee Account Manager	Sonia Khanna
Head of Strategy	Sophie Lean
Senior Strategist	Shaun Okoh
Продюсер	Ashley Williams
Руководитель проекта	Duncan Collins
Руководитель проекта	Sophie Freeman
Продюсер цифрового формата	Kevin Katende
Менеджер по рекламе	Chloe Saklow
Менеджер по рекламе	Laurence Russ
Менеджер по рекламе	Louise Silous-Holt
Менеджер по рекламе	Dawn Hirst
Менеджер по рекламе	Laura Tiplady
Менеджер по рекламе	Lisa Hopper
Менеджер по рекламе	Naomi Balaam
Менеджер по рекламе	Janina Smith
Менеджер по рекламе	Claire Russell
Менеджер по рекламе	Jennifer Gallagher
Менеджер по рекламе	Poppy Morgan
Менеджер по рекламе	Clare Carter
Менеджер по рекламе	Elina Svantesson
Менеджер по рекламе	Max Davey
Директор	Vincent René-Lortie
Оператор-постановщик	Magnus Joenck
Исполнительный продюсер	Tess Mitchell
Продюсер	Ellie Fry
Послепроизводственный этап	Work Editorial
Редактор	Martin Leroy
Колорист	Matt Turner
Звукооператор	Jack Sedgwick
Звук	King Lear
Руководство музыкальных рядов	Lizz Harman
Руководство музыкальных рядов	DLMDD
Композитор	Theo Vidgen
Stills	Picture Club
Фотограф	Ben Stockley
Ретушер	Dennis Tuffnell
Медиа-агентство	SMRS
Lead Client Partner	Charlotte Rock
Партнер клиента	Zoltan Ferenczy
Senior Client Manager	Robyn Brown
Client Manager	Adam Nicholson
Marketing Consultant	Rachel Empson