RNIB - "World Upside Down"

T&Pm

T&Pm Global

Премии

3508

Это объявление является частью "ACT Responsible Collection"

Бренд: RNIB
Страна: United Kingdom

Рекламодатель: Royal National Institute of Blind people (RNIB)

Заголовок	World Upside Down
Заголовок (оригинальный язык)	#WorldUpsideDown
Brief	For people with sight loss, Covid-19 turned their world upside down. With social distancing rules and new shop layouts, navigating public spaces became almost impossible. We wanted to raise awareness of the issue and push for change to help the BPS community.The #WorldUpsideDown campaign took the iconic Piccadilly Lights site, Europe’s largest digital billboard and turned the ads upside down to highlight the problem. We teamed up with some of the world’s biggest brands who donated to land a place on the billboard, raising much needed funds for the RNIB at a critical time.We turned social media upside down with our campaign hashtag trending on Twitter and reaching 77% of the UK.Crucially, it became one of the most tweeted topics by MP’s that week. Leading the government to change its policy so people with sight loss could be guided by someone outside of their household again.
Агентство	T&Pm
Кампания	World Upside Down
Рекламодатель	Royal National Institute of Blind people (RNIB)
Бренд	RNIB
Posted	Январь 2021
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	The Royal National Institute of Blind People is a UK charity offering information, support and advice to almost two million people in the UK with sight loss
Тип медиа	Digital
Стратег	Katherine O
Стратег	Ed Davenhill
Исполнительный креативный директор	Yan Elliott
Исполнительный креативный директор	Micky Tudor
Креативный директор	Angus Vine
Креативная команда	Hayley Hammond Hammond
Креативная команда	Dan Dehlavi
Креативная команда	Adam Jackson
Креативный продюсер	Joseph Tomlinson
Коммерческий директор	Benedict Pringle
Делопроизводитель	Freddie Chambers