| Заголовок | The Interactive Coal-Gate |
| Агентство |
BBDO Düsseldorf GmbH
|
| Кампания |
The Interactive Coal-Gate
|
| Рекламодатель |
BBDO
|
| Бренд |
BBDO
|
| Posted | Июль 2011 |
| Бизнес сектор | События/Управление торговыми выставками
|
| философия | The stand should inspire a demanding design audience and include the exhibition site – the closed coal mine “Zeche Zollverein”, that belongs to the UNESCO world cultural heritage. Furthermore it needs to reflect the topic ‘communication‘ adequately, and build bridges from the past to the present and the future, as well as informing about BBDO’s outstanding quality in the design of corporate and product brands. |
| Результат | 900 guests and 35 journalists joined the ceremony; more than 9,700 visitors saw the exhibition. National dailies, special interest and regional media reported. They had a print run of approx. 3,139,507 copies. |
| Тип медиа |
Упаковка, брендинг и дизайн
|
| Главный креативный директор |
Christian Mommertz
|
| Главный креативный директор |
Wolfgang Schneider
|
| Исполнительный креативный директор |
Carsten Bolk
|
| Арт-директор |
Achim Metzdorf
|
| Копирайтер |
Isabel Campagna
|
