Smart - "Guess the Car - The blind test"

BBDO Berlin

BBDO Berlin Berlin, Germany

Премии

17801

Бренд: Smart
Страна: Germany

Рекламодатель: Daimler AG

Заголовок	Guess the Car - The blind test
Агентство	BBDO Berlin
Кампания	Guess the car - The blind test
Рекламодатель	Daimler AG
Бренд	Smart
Дата первой трансляции/Публикации	2014 / 5
Продукт	Fortwo
Бизнес сектор	Компактные и маленькие автомобили
Слоган	Small outside. Big inside
История	The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras.
Тип медиа	Веб-фильм
Длина	96 seconds
Менеджер по рекламе	Michael Schaller
Менеджер по рекламе	Markus Zeller
Креативная команда	Jan Harbeck
Креативная команда	Lukas Liske
Креативная команда	Daniel Schweinzer
Креативная команда	Ton Hollander
Директор	Daniel Schmidt
Продакшн Студия	Markenfilm Crossing GmbH