| Заголовок | Storm |
| Агентство |
LMO Advertising
|
| Кампания |
Citizen Soldiers
|
| Рекламодатель |
Army National Guard
|
| Бренд |
National Guard
|
| Дата первой трансляции/Публикации |
2011 / 8
|
| Бизнес сектор | Правительство и другие органы
|
| Слоган | I remember the moment. |
| философия | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| Проблема | Reenact a rescue of a family in the aftermath of a tornado. |
| Результат | The spot was produced almost entirely practically. Original’s production crew created the image of a neighborhood devastated by storm by filling the scene with downed trees and power lines, an overturned bus, a wrecked boat and other debris. |
| Тип медиа |
Телевидение
|
| Рынок | United States |
| Редактор |
Jonathan Del Gatto
|
| Послепроизводственный этап |
Foundation
|
| Исполнительный продюсер |
Marc Lasko
|
| Директор |
Mikael Salomon
|
| Продакшн Студия |
Original
|
| Продюсер агентства |
Jack Noone
|
| Делопроизводитель |
Jordan Rix
|
| Делопроизводитель |
Mariam Djavadi
|
| Директор рабочей группы клиента |
Jessica Boyle
|
| Ассоциированный креативный директор |
Jeff Wright
|
| Ассоциированный креативный директор |
Adam Chism
|
| Креативный директор |
Dave Marinaccio
|