| Заголовок | Pronoun Plates 2 |
| Агентство | GUT |
| Кампания | Pronoun Plates |
| Рекламодатель | Lyft |
| Бренд | Lyft |
| Дата первой трансляции/Публикации | 2021 / 10 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| философия | October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Founder & Creative Chairman | Anselmo Ramos |
| Главный сотрудник клиента | Carmen Rodriguez |
| COO Global Partner | Paulo Fogaça |
| Global Partner / Executive Creative Director | Ricardo Casal |
| Global Partner / Executive Creative Director | Juan Peña |
| Креативный директор | Bruno Mazzotti |
| Креативный директор | Dean Paradise |
| Креативный директор | Sam Lemoine |
| Ассоциированный креативный директор | Jose Ramirez |
| Ассоциированный креативный директор | Jeff Schermer |
| Social Art Director | Charlotte Simons |
| Social Copywriter | Daphne Lefran |
| Директор рабочей группы клиента | Monique Beauchamp Estrella |
| Management Supervisor | Carolina Foster |
| Senior Account Executive | Veronica Perez |
| Project Manager, Account Services | Claire Golden |
| Руководитель производства | Renata Neumann |
| Продюсер | Solana Froment |
| Продюсер | Christina Chin |
| Директор стратегической группы | Pablo Rosas |
| Senior Planner | Maria Fernanda Perez |
| Chief Digital Intelligence Officer | Christian Pierre |
| Head of Art | Guido Fusetti |
| Sr. Social Project Manager | Kristy Garcia |
| Креативный менеджер | Christina Cornejo Ayala |
| Креативный менеджер | Junia Parodi |
| VP, Creative | Karin Onsager-Birch |
| Client Creative Director | Gianmaria Schonlieb |
| Client Creative Director | Nancy Strange |
| Lead Designer | John Tolson |
| Brand Marketing Manager | Paige Heavin |
| Director, Brand Marketing | Shelley Ong |
| Director, Head Of Brand Social Media | Bryna Corcoran |
| Менеджер социальных медиа | Chaia Raibon |
| Менеджер социальных медиа | Steph Ramirez |
| Marketing Program Manager | Connor Hall |
| Senior Marketing Program Manager | Kristin Sheff |
| Продюсер | Kacey Hart |
| Продакшн Студия | Merge |
| Директор | Ramiro Carranza |
| Художник | Theo Grimes |
| Художник | Zipeng Zhu |
| Художник | Shanée Benjamin |
| Художник | Mich Miller |
| Художник | Melita Tirado |
| Художник | Olivia M Healy |
| Художник | Bàrbara Alca |
| Художник | Milo Wren |
| Художник | Spencer Ashley |
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