John Patroulis
Worldwide Chief Creative Officer at Grey
New York, United States
ЗаголовокAn Open Door
Агентство
Кампания An Open Door
Рекламодатель Microsoft
Бренд Xbox 360
PostedНоябрь 2009
Продукт Forza Motorsport 3
Бизнес сектор Видеоигры/Приставки
Слоган Where Dreams Are Driven
История
This...is an invitation. A summons.


A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids.
It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered.


Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.


In broadcast, we show a variety of live action, open-doored cars in a variety of environments that will seduce anyone who has ever had their imagination captured by a car. At the end of the spot we see this seduction completed by someone getting into a car within Forza game footage, thereby seizing an opportunity to live out dreams that might have otherwise been impossible to realize in the real world.


To make sure that no matter what someone’s passion for motorsport is, they know there is a place for it within Forza Motorsport 3. Which is what “An Open Door” is all about.
Тип медиа Телевидение
Длина
Рынок Mexico, Canada, United States, Japan, France, Germany, United Kingdom, Italy, Spain, Australia
Продакшн Студия
Исполнительный креативный директор
Исполнительный креативный директор
Арт-директор
Копирайтер
Продюсер исполнительного агентства
Директор
Редакционная компания
Звуковой дизайн компании
Музыкальная компания / Композитор

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