EVP Head of Planning/Executive Leadership Team at
at
Leo Burnett
Chicago, United States
| Заголовок | Family Time |
| Агентство | Leo Burnett Middle East & North Africa |
| Кампания | Family Time |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Posted | Октябрь 2011 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| Слоган | Family Time Forever |
| История | Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together. Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally. As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family. Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. |
| Тип медиа | Телевидение и кино |
| Исполнительный креативный директор | Peter Bidenko |
| Креативный директор | Marwan Chahine |
| Креативный директор | Mohammad Halabi |
| Ассоциированный креативный директор | Haytham Zoghby |
| Арт-директор | Tariq Ayass |
| Арт-директор | Anna Maria Aoun |
| Копирайтер | Maha Khawaja |
| Копирайтер | Clevin Antao |
| Продюсер агентства | Basma El-Mujtahed |
| Директор по стратегическому планированию | Nicolas Chidiac |
| Стратегический планировщик | Ali Marashi |
| Коммерческий директор | Jad Mouhawej |
| Директор рабочей группы клиента | Rasha Alazem |
| Продакшн Студия | Joy Films |
| Директор | Karen Cunningham |
| Продюсер | Rita Hachem |
| Послепроизводственный этап | Spitfire Films |
| Редактор | Andrew Durning |