| Заголовок | My Treatment |
| Агентство | Havas Sydney |
| Кампания | My Treatment My Choice |
| Рекламодатель | Reckitt Benckiser |
| Бренд | My Treatment My Choice |
| Дата первой трансляции/Публикации | 2011 / 7 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | Aimed at informing the community about treatment options for opiate dependence, the My Treatment My Choice Street Art Initiative was launched on July 28, 2011. The first instalment was created in Sydney's Cathedral Street, Woolloomooloo. Three days later, a second art piece was created in Stephenson Street, Richmond, deep in the heart of Melbourne. Produced over two days and set deep within the urban environs of Sydney and Melbourne, the street art events were aimed at breaking down the complex barriers surrounding the treatment of opiate dependence.The events were designed to create conversation about the treatment choices available to residents of urban communities, who have been marginalized by long-term opiate addition problems, and also to launch an innovative new treatment, Suboxone Sublingual Film. Street artists 'Judd', 'Sirum' and 'Perso & Detch', well known for creating provocative and expressive art forms around the world, collaborated with the agency to deliver an emotional message deep within these urban settings. |
| Тип медиа | Анализ ситуации |
| Исполнительный креативный директор | Steve Coll |
| Арт-директор | Alex Evangelinidis |
| Копирайтер | Paul Suters |
| Продюсер | Mike Gill |
| Директор рабочей группы клиента | David Bailey |
| Иллюстратор | Darren Cole |
| Иллюстратор | Nic Adamovich |
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