| Заголовок | The Jury |
| Агентство | BBH |
| Кампания | The Jury |
| Рекламодатель | ITV |
| Бренд | ITV1 |
| Дата первой трансляции/Публикации | 2011 / 11 |
| Бизнес сектор | ТВ/Радио программы и станции |
| История | The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny. |
| Проблема | The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. |
| Тип медиа | На открытом воздухе / вне дома |
| Продакшн Студия | Grand Visual |
| Специалист по работе с заказчиками | Lucy Scott |
| Креативный директор | Kevin Stark |
| Креативный директор | Nick Kidney |
| Креативная команда | Carl Broadhurst |
| Креативная команда | Peter Reid |
| Менеджер по рекламе | Henry Windridge |
| Менеджер по рекламе | Oliver Rudland |
| Strategic Business Lead | Zara Mirza |
| Strategist | Emma Caldwell |
| Фотограф | Giles Revell |
| Продакшн Студия | Little Yellow Jacket |
| Продюсер | Thalia Murray |
| Послепроизводственный этап | Wellcom Retouching |
| Дизайнер | Sid Russell |
| Продакшн Студия | The Mill London |
| Продюсер агентства | Sally Green |