| Заголовок | The Wake-up call from Hamar |
| Агентство |
Try Reklamebyrå
|
| Кампания |
The Wake-up call from Hamar
|
| Рекламодатель |
Norsk Tipping
|
| Бренд |
The National Lottery
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | СМИ, издательство и производство
|
| История | Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot. |
| Проблема | The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner. |
| Тип медиа |
Анализ ситуации
|
| Копирайтер |
Jonas Grønnern
|
| Арт-директор |
Lars Kristian Harveg
|
| Разработчик |
Magnus Bergman
|
| Веб-дизайнер |
Christopher Køltzow
|
| Арт-директор |
Sebastian Rasch
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| Копирайтер |
Mads Krogh
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| Руководитель группы по связям с рекламодателями |
Lars Mitlid
|
| Специалист по работе с заказчиками |
Cecilie Thue
|
| Продюсер цифрового формата |
Cecilie Fasbender
|
| Дизайнер |
Inge Fosseie
|
| Цифровой дизайн |
Thomas Fuglem
|
| Редактор |
Kyril Dementiev
|
| After Effects |
Kyril Dementiev
|
| Звукорежиссер |
Kim Jensen
|
| Продюсер |
Beate Tangre
|