| Заголовок | Get a Flat |
| Агентство | Jellyfish |
| Кампания | Get a Flat |
| Рекламодатель | BNP Paribas |
| Бренд | BNP Paribas |
| Дата первой трансляции/Публикации | 2023 / 7 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light. |
| Тип медиа | Социальные медиа |
| Рынок | France |
| Managing Director/Partner | Sandrine Reinert |
| Director/Executive Creative Director | Thomas Guilhot |
| Director/Executive Creative Director | Alexandre Boutry |
| Designer/Art Director | Thibaut Samter |
| Creative Director, Copywriter | Florian Kunlin |
| VP Brand Strategy | Michael Edery |
| Директор стратегии бренда | Simon Athlan |
| Content Director | Pierre-Jean Ricini |
| Social/Content | Marine Terrasse |
| Партнер клиента | Raphaëlo Fiorentino |
| Account Director | Olivier Chevallier-Winters |
| Project Manager | Lucie Porentru |
| Производство (Агентство) | Cream Paris |
| Talent agency | DAT-WAY |
| Artist | D.Ace |
| Director | Wictor Piper |