Johnsonville - "The Ballad of Bratsgiving"

Droga5

Droga5 New York, United States

Премии

23225

Бренд: Johnsonville
Страна: United States

Рекламодатель: Johnsonville Sausage LLC

Заголовок	The Ballad of Bratsgiving
Агентство	Droga5
Кампания	We don't make sausage. We make family. And sausage.
Рекламодатель	Johnsonville Sausage LLC
Бренд	Johnsonville
Дата первой трансляции/Публикации	2015 / 7
Бизнес сектор	Свежее мясо, колбасы
История	For the past few months, Johnsonville and Droga5 have been hard at work launching some pretty hilarious content. From the first spots introducing Johnsonville’s brand platform, “We don’t make sausage. We make family. And sausage”, to last month’s “Bratfast in Bed”, it’s apparent that sausage is on fire these days (oh, the puns!) And now we move onto another time to celebrate family and delicious Johnsonville sausage - The holidays! Turns out that Johnsonville’s favorite holiday is August 16, which is National Bratwurst Day, or better known to us as “Bratsgiving”. In 2014, Johnsonville introduced the world to the magic and splendor of Bratsgiving. But, it became glaringly obvious that Bratsgiving would never become the undisputed best holiday of the year without a song. So, the sausage maker and Droga5 decided to compose the first Bratsgiving song, “The Ballad of Bratsgiving.” We even created an 80s-inspired music video to accompany it. Oh yes we did. While we believe “The Ballad of Bratsgiving” is a darn good Bratsgiving song, it could still be better. So we’re inviting everyone to write the third and final verse of “The Ballad of Bratsgiving” and submit the master verse on Johnsonville.com or on the brand’s Facebook page. The selected submission will be recorded and added to the end of our final song. Not much of a songwriter? Well Johnsonville is encouraging folks to celebrate Bratsgiving with their sausage families this August 16th and share their celebration photos via social with #Bratsgiving.
Тип медиа	Клип
Длина	126 seconds
Музыка	Tonefarmer
Председатель	David Droga
Главный креативный директор	Ted Royer
Креативный директор группы	Scott Bell
Копирайтер	Craig Gerringer
Арт-директор	Conner Tobiason
Главный креативный сотрудник	Sally-Ann Dale
Руководитель производства	Ben Davies
Head of Interactive Production	Niklas Lindstrom
Social Producer	Tasha Cronin
Директор по стратегии	Jonny Bauer
Стратегический директор	Aaron Wiggan
Senior Strategist	Candice Chen
Senior Data Strategist	Lily Ng
Стратегический директор	Brian Nguyen
Директор рабочей группы клиента	Julia Albu
Директор рабочей группы клиента	Chris Einhauser
Специалист по работе с заказчиками	Kate Tyler
Менеджер проекта	Rayna Lucier
Vice President, Marketing	Fabian Pereira
Group Marketing Director	Jim Mueller
Бренд-менеджер	Ron Schroder
Public Relations and Social Media Manager	Stephanie Dlugopolski
Marketing Creative Director	Tony Rammer
Продакшн Студия	D5 Films
Директор	Mike Long
Оператор-постановщик	Matt Mitchell
Руководитель производства	Sara Vander Horn
Редакционная компания	D5 Films
Редактор	Eric Harnden
Послепроизводственный этап	D5 Films
Исполнительный продюсер	Liz Higgins