Swedish Tourist Association - "The Swedish Number (132s)"

Ingo

Ingo Stockholm, Sweden

Премии

23211

Бренд: Swedish Tourist Association
Страна: Sweden

Рекламодатель: The Swedish Tourist Council

Заголовок	The Swedish Number (132s)
Brief	Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Агентство	Ingo
Кампания	The Swedish Number
Рекламодатель	The Swedish Tourist Council
Бренд	Swedish Tourist Association
Posted	Июнь 2016
Бизнес сектор	Пункты назначения (Страны и места)
История	SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App.
Тип медиа	Прямой маркетинг
Длина	133 seconds
Исполнительный креативный директор	Björn Ståhl
Директор рабочей группы клиента	Joachim Ewert
Копирайтер	Magnus Ivansson
Арт-директор	Gustav Westman
Планировщик счета	Julia Blomquist
Делопроизводитель	Ashley Pultz
Директор рабочей группы клиента	Seagren Doran
Менеджер по рекламе	Magnus Ling
Менеджер по рекламе	Jenny Engström
Менеджер по рекламе	Johanna Murray