Coca-Cola Middle East - "100 years of Contour"

Ogilvy UAE

Ogilvy UAE Dubai, United Arab Emirates

Премии

7756

Бренд: Coca-Cola Middle East
Страна: United Arab Emirates

Рекламодатель: Coca-Cola Company

Заголовок	100 years of Contour
Агентство	Ogilvy UAE
Кампания	100 years of Contour
Рекламодатель	Coca-Cola Company
Бренд	Coca-Cola Middle East
Дата первой трансляции/Публикации	2016
Бизнес сектор	Безалкогольные напитки, тоники
философия	Brief ExplanationThink of a soft drink and Coca-Cola comes to mind. Think of its bottle and the Contour shape appears.The Brief2015 was the centennial anniversary of the Coca-Cola Contour bottle, the most iconic piece of branding in the history of marketing. On this special occasion we wanted to not only celebrate its shape but take a more holistic approach and bring to light the design background of this bottle: lead by the evolution of its shape we also looked at the humble designer who invented it, materials being used throughout the years and also aspects of aesthetics as well as functionality.How the final design was conceived1915 a humble man named Earl R. Dean was called into the office of his boss who had received a brief from the Coca-Cola Company. 22 hours later, the design of the Contour bottle was born. We went to great lengths to find out about the story behind the bottle. In fact, we tracked down the only interview Earl R. Dean ever gave, to his son 2 years before he passed away. It had never been published. We collaborated with craftsmen like glassmakers, welders, carpenters, lathe workers and printers to tell the exceptional story of the evolution of the Contour bottle. Each humble material represents an aspect of the bottle’s history. From the early cork stoppers, to the metal caps used later. From different tints of class to the wooden crates used for transportation. Four bottles, which are exact replicas, grow in size to represent the progress in time as well as the idea that the newer design literally embraces its predecessor. A limited number of 100 pieces were made by hand, just like the early bottles, and given to special partners and bottlers of the Coca-Cola Company.
Результат	Indication of how successful the outcome was in the marketEach box was handed over personally on the 16th of November (the actual birthday) by a representative of the brand, making the valuable design piece even more special. Each chest is one of a kind just like the early Coca-Cola bottles and cannot be purchased anywhere. As a result, it is considered an exceptional gesture of acknowledgement to have been given one of these 100 boxes
Тип медиа	Анализ ситуации
Длина	123 seconds
Главный креативный директор	Paul Shearer
Исполнительный креативный директор	Ramzi Moutran
Creative Director/Copywriter	Sascha Kuntze
Art Director/Designer	Irfan Ghani
Коммерческий директор	Tarek Shawki
Продюсер агентства	Amin Soltani
Продюсер агентства	James Alfred
Продюсер агентства	Tamara D'Costa
Печатная продукция	Sukesh Babu
Ретушер	Ramadan Ibrahim
Studio Producer	Gabi Antal
Оператор-постановщик	Marius Apopei
Post Production Supervisor	Loredana Moise
Logistical support	Mariana Andriescu
Менеджер по маркетингу	Tolga Cebe
IMC Manager	Islam ElDessouky
Coke Marketing Manager	Effie Kontopoulou
Продюсер	Herman Meingeist