Wrigley 5 Gum - "5 Gum Truth or Dare Stereo Challenge"

Energy BBDO

Energy BBDO Chicago, United States

4848

Заголовок	5 Gum Truth or Dare Stereo Challenge
Агентство	Energy BBDO
Кампания	5 Gum Truth or Dare Stereo Challenge
Рекламодатель	Wm Wrigley Jr. Co.
Бренд	Wrigley 5 Gum
Posted	Ноябрь 2016
Бизнес сектор	Корпоративные коммуникации
История	This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare.
Тип медиа	Радио
Креативный директор	Pedro Pérez
Креативный директор	Josh Gross
Креативный директор	Jeff Cenna
Копирайтер	Alejandro Juli
Арт-директор	Agustin Ballerio
Продакшн Студия	Matufia
Директор	Patricio Cueto Rua
Главный креативный директор	Andrés Ordóñez
Исполнительный продюсер	John Pratt