Заголовок | Not Jamaican |
Агентство | Fold7 |
Кампания | The Story You Need Right Now |
Рекламодатель | Audible, Inc. |
Бренд | Audible |
Posted | Август 2023 |
Бизнес сектор | Другие услуги Интернет |
История | Our “Story You Need Right Now” OOH campaign for Audible illustrates how audio storytelling can transport people from the most mundane situations into rich imaginative worlds, providing them with exactly the emotional hit they need. In each execution, the copywriting cleverly links an Audible listening occasion (a dreary commute, a long drive, a quiet night at home) with the world of the audiobook that’s featured in the ad. The copy is written in a single sentence, pivoting neatly from the real world to the ‘story world’ (a move also accentuated by a typographic shift too) with wit and charm. |
Тип медиа | На открытом воздухе / вне дома |
Главный креативный директор | Ryan Newey |
Исполнительный креативный директор | Dave Billing |
Креативная команда | Chris Bennett |
Креативная команда | David O'Brien |
Коммерческий директор | James May |
Директор рабочей группы клиента | Toby Moore |
Стратегический директор | Lizzie Haycocks |
Продюсер | Duncan Collins |
Помощник производства | Izy Brand |
Дизайнер | Sam Turner-Cox |
Иллюстрация | La Boca |