Заголовок | Sunday Grannies |
Агентство | MRM//McCann |
Кампания | Sunday Grannies |
Рекламодатель | Vodafone |
Бренд | Vodafone Romania |
Дата первой трансляции/Публикации | 2015 |
Бизнес сектор | Услуги телекоммуникации |
История | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
Тип медиа | Анализ ситуации |
Длина | |
Исполнительный креативный директор | Catalin Dobre |
Копирайтер | Ruxandra Papuc |
Арт-директор | Daniel Strugariu |
Директор по обслуживанию клиентов | Dana Hogea |
Директор рабочей группы клиента | Doina Ionescu |
Специалист по работе с заказчиками | Carmen Marin |
PR-менеджер | Carmen Bistrian |
AV менеджер | Tiberiu Munteanu |
AV продюсер | Alexandru Platon |