T-Mobile - "Angry Birds Live"

Saatchi & Saatchi

Saatchi & Saatchi Madrid, Spain

25601

Заголовок	Angry Birds Live
Агентство	Saatchi & Saatchi
Кампания	Life is For Sharing
Рекламодатель	T-Mobile
Бренд	T-Mobile
Posted	Июнь 2012
Бизнес сектор	Услуги телекоммуникации
Слоган	Life is for sharing.
История	On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing."
Тип медиа	Анализ ситуации
Рынок	United Kingdom
Исполнительный креативный директор	Jason Romeyko
Копирайтер	Luca Lorenzini
Арт-директор	Luca Pannese
Руководитель группы по связям с рекламодателями	James Griffiths
Специалист по работе с заказчиками	Charlotte Cook