| Заголовок | What's Love Part 1 |
| Агентство | RPA |
| Кампания | What's Love |
| Рекламодатель | Los Angeles LGBT Center |
| Бренд | Los Angeles LGBT Center |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11).Recent research shows that LGBT youth from highly rejecting families are more than eight times as likely to try to take their own lives.* Parents who needed to hear our message were those struggling to accept their teen’s coming out.With 16+ million views in its first week online, “What’s Love?” showed that a parent’s reaction (whether that reaction is positive or negative) is at the heart of their teen’s Coming Out story. The video increased backlinks to the Center’s website by 156% (highest in the Center’s 50-year history), and helped families get the support they needed.*Research by the Family Acceptance Project at San Francisco State University |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Station Film |
| EVP | Joe Baratelli |
| Главный креативный директор | Joe Baratelli |
| SVP | Jason Sperling |
| Creative Development | Jason Sperling |
| Креативный директор | Krystle Mullin |
| Креативный директор | Ariel Shukert |
| SVP | Isadora Chesler |
| Director of Video Production | Isadora Chesler |
| Associate Digital Producer | Curliano Wynt |
| Вице-президент (ВП) | Maria Del Homme |
| Director Business Affairs | Maria Del Homme |
| Менеджер по делам бизнеса | Bianca Villasenor |
| Руководитель группы по связям с рекламодателями | Tyler Brockington |
| Manager | Hanna Samad |
| Цифровая стратегия | Hanna Samad |
| Supervisor | Tyler Sweeney |
| Цифровая стратегия | Tyler Sweeney |
| Вице-президент (ВП) | Britt McColl |
| Директор | Britt McColl |
| Public Relations | Britt McColl |
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