| Заголовок | It's Time for Skype |
| Агентство |
Pereira O'Dell
|
| Кампания |
It's Time for Skype
|
| Рекламодатель |
Skype
|
| Бренд |
Skype
|
| Дата первой трансляции/Публикации |
2012 / 4
|
| Бизнес сектор | Услуги телекоммуникации
|
| Слоган | It's Time for Skype |
| История | Skype is reminding the world how to say more and stay human with “It’s Time for Skype” campaign, http://itstimeforskype.com |
| философия | Explore how Skype can help us all share our hearts, voices, gestures and expressions. "It's time for Skype" allows you to explore how Skype can help you share gestures, voices and expressions not only with video calls but screen sharing, group video, file transfer, instant messaging and calls to mobile and land lines. Each Skype offering comes with a slick interactive demo giving you the opportunity to read a bedtime story, chat with a group of friends or join a meeting. It's time for Skype also walks you through the rules of Human Engagement such as "Heart-to-hearts start face-to-face" (#12) and "Update your status in person" (#1). |
| Результат | Landing Page- 28,000 demo completions (35% comp. rate)- Landing page visitors view 20% more features on .com- Greater interest in features beyond video and shows how features work together- Highly engaged users (>10min. per visit)- Robust mobile/tablet experience- Awarded FWA site of day |
| Тип медиа |
Веб-сайт
|
| Больше информации | http://youtu.be/3sZAQX1_nyE |
| Графический дизайнер |
Robert Konves
|
| Креативный директор |
Shu Lai
|
| Креативный директор |
Molly Parsley
|
| Планировщик счета |
Alina Shabashevich
|
| Медиа-планировщик |
Liz Bell
|
| Директор по стратегическому планированию |
Jasmine Summerset
|
| Стратегический планировщик |
Justin Cox
|
| Директор рабочей группы клиента |
Ivy Truong
|
| Копирайтер |
Neil Ramanan
|
| Арт-директор |
Joey Lu
|
| Менеджер печатной продукции |
Creighton Fung
|
| Продюсер печати |
Drew Saucedo
|
| Делопроизводитель |
Kelsey Towbis
|
| Делопроизводитель |
Skylar Fogel
|
