Samsung - "The gaming marathon"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

Премии

4382

Бренд: Samsung
Страна: Israel

Рекламодатель: Samsung

Заголовок	The gaming marathon
Агентство	Leo Burnett Israel
Кампания	The gaming marathon
Рекламодатель	Samsung
Бренд	Samsung
Дата первой трансляции/Публикации	2017 / 2
Бизнес сектор	Бытовая электроника и аудио-видео техника
Слоган	Samsung gaming marathon. Run. Play. Donate.
История	SAMSUNG PRESENTS THE GAMING MARATHON WHERE YOUR RUNNING IS TURNED INTO A DONATIONIf you've ever participated in a marathon, you'll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner's results. So this year, to capitalize on the massive participation in the Samsung Marathon - Israel's largest running event - we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players. How? By adding more stepping pads along the running course and turning them into game coin collection points.Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice. From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we're talking about lots of money that will be making a difference for many people. Now that's worth running for!
Тип медиа	Азартные игры
Длина	44 seconds
Главный исполнительный директор (CEO)	Adam Polachek
Исполнительный креативный директор	Ami Alush
Копирайтер	Oren Ben Naim
Копирайтер	Oded Zur
Арт-директор	Meital Miller
Продюсер	Menny Zarhia
Директор рабочей группы клиента	Limor Michaeli
Специалист по работе с заказчиками	Tseela Freund
Делопроизводитель	Inna Tubin