Заголовок | Mixed Meds |
Агентство | Clemenger BBDO |
Кампания | Mixed Meds |
Рекламодатель | New Zealand Transport Agency |
Бренд | NZTA |
Дата первой трансляции/Публикации | 2022 / 3 |
Бизнес сектор | Безопасность дорожного движения |
История | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
Проблема | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Revolver |
Директор | Pete Baker |
Senior Business Manager | Emma Brown |
Главный креативный директор | Brigid Alkema |
Senior Art Director | Steve Hansen |
Senior Copywriter | JP Twaalfhoven |
Senior Creative | Frances Cooke |
Senior Creative | Alex Metson |
Продюсер | Mark Foster |
Арт-директор | Nick Weir |
Продюсер агентства | Christina Hazard |
Senior Producer | Carne Godfrey |
Исполнительный продюсер | Pip Smart |
Исполнительный продюсер | Jasmin Helliar |
Стратег | Andy Graham |
Оператор-постановщик | Matt Henley |
Послепроизводственный этап | The Glue Society Studios |
Редактор | Luke Crethar |
Кастинг | Kate McGill Casting |
Фотограф | Steve Boniface |
Ретушер | Becci Manson |
Управляющий директор | Michael Ritchie |
Executive Planning Director | Lisa Divett |
Колорист | Scott Stirling |
Менеджер по рекламе | Lauren Cooke |
Менеджер по рекламе | Nikki Gates |
Менеджер по рекламе | Paul Graham |
Менеджер по рекламе | Ryan Stevenson |
Head of Business Partnerships | Sally Hooper |
Business Team Head | Rachel Turner |
Медиа-агентство | OMD New Zealand |
Стратегический директор | Jake Firman |
Account Director, Media | Mel Falconer |
Senior Account Manager, Media | Kirsten Chin |
Account Manager, Media | Charlotte Eastman |
Direction & Product Design | Pete Baker |
Концепция | Andrea Davis |
Моделирование | Human Dynamo |
Music Composer & & Sound Design | Stefaan Van Leuven |
Звукорежиссер | Jonathan Mihaljevich |
Sound Design | Chris Ward |