| Заголовок | Smile More |
| Агентство |
BBDO Canada
|
| Кампания |
Word Play - Pepsi
|
| Рекламодатель |
PepsiCo Inc.
|
| Бренд |
Pepsi
|
| Posted | Июль 2009 |
| Бизнес сектор | Безалкогольные напитки, тоники
|
| Слоган | joyitforward.ca |
| История | Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand. |
| Проблема | The Joy It Forward English Canada campaign uses television and billboard ads that are synonymous in their look to emanate and radiate the feeling of joy. The ads use light and bright colours that intrinsically make people feel more optimistic, which then becomes infectious. Bold words and phrases in the ads use the new Pepsi smile logo in place of letters. Smile More, Jump for Joy and Lets Go are just some of the phrases that appear in the outdoor ads, encouraging consumers to spread the joy. High-impact media placements will spread the joy by making cities a little bit brighter. |
| Тип медиа |
Рекламный щит
|
| Рынок | Canada |
| Креативный директор |
Ian MacKellar
|
| Копирайтер |
Craig McIntosh
|
| Арт-директор |
Jaimes Zentil
|
| Продюсер агентства |
Christie Gawenda
|
| Продакшн Студия |
Ricochet
|
| Продакшн Студия |
SGL Studio - Built Productions
|
| Стратегический планировщик |
Ed Caffyn
|
| Специалист по работе с заказчиками |
Tim Welsh
|
| Специалист по работе с заказчиками |
Sheng Sinn
|
| Специалист по работе с заказчиками |
Katie Lynn
|
| Специалист по работе с заказчиками |
Jill Patterson
|
