| Заголовок | Mansion (Mario Ending) |
| Агентство | Duncan Channon |
| Кампания | London 2012 Olympic Games |
| Рекламодатель | Sega |
| Бренд | Mario & Sonic at the London 2012 Olympic Games |
| Posted | Февраль 2012 |
| Бизнес сектор | Видеоигры/Приставки |
| философия | As excitement is beginning to build around the Summer Olympic Games in London, Sega is delivering a special treat for fans and with the release of "Mario and Sonic at the London 2012 Olympic Games" for Nintendo 3DS. Sega tapped Duncan/Channon to create television spots announcing the new games and celebrating a wide range of Olympic events that fans can enjoy with Mario, Sonic and many other colorful characters from both franchises. The spot pays homage to the host country, while playfully positioning the new game as a must-have title for family fun. The work infuses humor designed to appeal to the younger generation of fans, while bringing in a few special treats especially for the die-hard Mario & Sonic fans from decades past. The spot can be seen on TV in the US, Canada and Latin America and will appear online in Europe. |
| Тип медиа | Телевидение |
| Рынок | United States |
| Исполнительный креативный директор | Parker Channon |
| Креативный директор | Anne Elisco-Lemme |
| Копирайтер | Tif Slama |
| Арт-директор | Michele Jaret |
| Продюсер исполнительного агентства | Christine Gomez |
| Продюсер агентства | Karena Dacker |
| Директор рабочей группы клиента | Artem Peplov |
| Делопроизводитель | Christian Lee |
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