| Заголовок | Flood |
| Агентство |
Y&R Dubai
|
| Кампания |
Heroes Wanted
|
| Рекламодатель |
Red Cross
|
| Бренд |
Red Cross Lebanon
|
| Дата первой трансляции/Публикации |
2012 / 2
|
| Бизнес сектор | Благотворительные организации, фонды, волонтеры
|
| Слоган | Redcross.org.lb/volunteer |
| История | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
| Проблема | Volunteer numbers are always low and we wanted to get more people to sign up. |
| Результат | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
| Тип медиа |
Плакат
|
| Ретушер |
Gitten Tom
|
| Продюсер агентства |
Leng Panganiban
|
| Руководитель производства |
Amin Soltani
|
| Арт-директор |
Sajesh Pudussery
|
| Копирайтер |
William Mathovani
|
| Креативный директор |
Kalpesh Patankar
|
| Главный креативный директор |
Shahir Zag
|
