| Заголовок | “The Bubble Buster” |
| Brief | Smartphones, social media, the gated community lifestyle, and now the metaverse? Our children are growing up in an era of total connectivity yet severe isolation from the real world, their families, and each other. It’s like living in bubbles that bait us in with momentary happiness and gradually imprison us until we forget the true happiness outside its walls.Although being one of the top real estate innovators in the middle east that develops gated communities, Mountain View wanted to scratch the surface of the bubble world and show how true happiness can be felt through simple human activities regardless of where you live.In an eye-opener story, we featured the one & only Mo Salah who, on a train, meets a young girl initially hooked on her phone. He grabs her attention with the tale of The Evil Bubbles, and the girl starts to imagine the story in her way, concluding that if happiness is a choice, we should choose to be bubble-free. |
| Агентство |
Advantage Marketing & Advertising
|
| Кампания |
“The Bubble Buster”
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| Рекламодатель |
Mountain View Egypt
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| Бренд |
Moutain View Residential gated community projects (real estate)
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Недвижимость
|
| История | Mountain ViewMountain View for development and real estate is among Egypt’s leading development companies, specialized in developing first tier residences and resorts.True to its ethos, Mountain View’s work does not end upon completion of its projects. The firm works with top property and community management companies, so as to ensure happy livelihoods across all of its developments.Cause Advertised:Spreading meaningful happiness to all those who who live in Mountain View communitiesWe provide our residents with all the support, programs and tools to help them live a happy life together as families, friends and neighbors not in isolation being consumed by today’s technology and social media which nowadays imprisons everyone in his own Cielo. Our programs and initiatives uses technology as tool and not a destination. A tool to encourage family bonding, bringing up responsible kids ready for tomorrow’s life, and leading by example in good-doing. |
| Тип медиа |
Телевидение и кино
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| Директор |
Tarsem Singh "Tarsem"
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| Главный исполнительный директор (CEO) |
Hazem Hussein
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| Главный креативный директор |
Hazem Hussein
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| Основатель |
Tamer ElEzabi
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| Executive VP |
Tamer ElEzabi
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| Креативный директор |
Mahmoud Hosni
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| Директор рабочей группы клиента |
Mariam ElTouny
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| Senior Account Executive |
Abdel-Rahman Hamdy
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| Директор по маркетингу (CMO) |
Wael Lotfy
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| Директор по маркетингу |
Amira El Borolossy
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| Senior Marketing Manager |
Rania ElKest
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| Senior Brand Manager |
Sherif El Madany
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| Communications Manager |
Ahmed Serag
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| Продакшн Студия |
ASAP Productions Egypt
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| Продакшн Студия |
@radical.media
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| Исполнительный продюсер |
Amin El Masri
|
| Оператор-постановщик |
Colin Watkinson
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| Художник-постановщик |
Ged Clarke
|
| Продюсер Продакшн Студии |
Ray Leakey
|
| Продюсер Продакшн Студии |
Shorouk Mokhtar
|
| Руководитель производства |
Essam Saber
|
| Управляющий производством |
Amr Elmasry
|