| Заголовок | The Woman Behind The Cancer |
| Агентство | M&C Saatchi Group |
| Кампания | Support for the woman behind the cancer |
| Рекламодатель | Breast Cancer Care |
| Бренд | Breast Cancer Care |
| Дата первой трансляции/Публикации | 2012 / 2 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| философия | Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath. |
| Тип медиа | Кино |
| Директор | Julia Fullerton-Batten |
| Продюсер | Sue Cooke |
| Продюсер | Bruce McKelvie |
| Креативная команда | Morgane Alexandre |
| Креативная команда | Christopher Ross-Kellam |
| Креативный директор | Mark Goodwin |
| Фотограф | Wyatt Clark & Jones |
| Продюсер | Susan Chedgey |
| Оператор-постановщик | Stuart Graham |
| Редактор | Mark Burnett |
| Редакционная компания | Speade |
| Послепроизводственный этап | The Mill London |
| Спецэффекты / видеоэффекты | Paul Schleicher |
| Концепция | Nathan McKenna |
| Концепция | Henrik Holmberg |
| 3D-графика | Amaan Akram |
| 3D-графика | Dan Moore |
| 3D-графика | Andy Nicholas |
| 3D-графика | Tom Bolt |
| 3D-графика | Sergio Xisto |
| 3D-графика | Sauce Vilas |
| 3D-графика | Luke Tickner |
Больше работы
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- АГЕНТСТВО:
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The Woman Behind The Cancer
- БРЕНД:
- Breast Cancer Care
- АГЕНТСТВО:
- M&C Saatchi Group