Volkswagen - "YourWagen"

adam&eveDDB

adam&eveDDB London, United Kingdom

6778

Бренд: Volkswagen
Страна: United Kingdom

Рекламодатель: Volkswagen

Заголовок	YourWagen
Агентство	adam&eveDDB
Кампания	YourWagen
Рекламодатель	Volkswagen
Бренд	Volkswagen
Дата первой трансляции/Публикации	2024 / 5
Бизнес сектор	Легковые автомобили
философия	Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, ‘YourWagen’ stems from the Volkswagen brand name, literally meaning ‘people’s car’, and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024. The brand platform launches with a TV campaign of the same name, showcasing the scale and intensity of Volkswagen fandom, through real-life car love stories of Volkswagen owners. Championing the people that make the Volkswagen brand special, the campaign aims to demonstrate that “Without the Volks, there is no Wagen”. The hero 60-second spot, illustrates the central role a Volkswagen car plays in the lives of so many, vividly brought to life through a series of family archive snapshots, home movies and specially-shot footage, all set to the 1970s hit ‘Thank You for Being a Friend’ by Andrew Gold. The diverse array of Volkswagen owners and how they use their cars include the ‘MumsWagen’, ‘NansWagen’, ‘SnoozeWagen’, ‘WalkiesWagen’ and ‘HolidayWagen’, while Volkswagen cars feature in key life moments such as weddings and raising a family, with ‘StagWagen’, ‘WeddingWagen’ and ‘TripleTroubleWagen’. The film ends with the key message ‘YourWagen’. Without the Volks, there is no Wagen’. Exploring the heart-warming stories that demonstrate the brand’s iconic status, the campaign exclusively features real Volkswagen drivers recruited from across the UK via recruitment agency Six Minutes. The campaign was created in genuine collaboration between Volkswagen and its fans, with drivers being involved from the early-stages of creative development. As part of the campaign, Volkswagen tells the deeper stories of their fans’ relationships with their cars, across social and digital in partnership with Tribal. The campaign is running across TV, VOD, social and owned channels until June 30, with a second burst to follow later in the year. The UK TV ad, directed by Finn McGough through production company Dark Energy Films, breaks on May 4 in the UK. Media was handled by PHD and Tribal developed the online experience and organic social creative.
Тип медиа	Телевидение
Длина	60 seconds
Звуковая дорожка	‘Thank You for Being a Friend’ by Andrew Gold
Медиа-агентство	PHD UK
Продакшн Студия	Dark Energy Films
Редакционная компания	Marshall Street Editors
Менеджер по рекламе	Rod McLeod
Менеджер по рекламе	Sarah Cox-Thornley
Менеджер по рекламе	Glyn Butterworth
Менеджер по рекламе	Laura Ayers
Менеджер по рекламе	Nic Burrows
Менеджер по рекламе	Hannah Davis
Менеджер по рекламе	Fiona Jones
Менеджер по рекламе	Rob Punshon
Менеджер по рекламе	Marianne Bearton
Менеджер по рекламе	Katie Williams
Главный креативный директор	Richard Brim
Исполнительный креативный директор	Ant Nelson
Исполнительный креативный директор	Mike Sutherland
Креативный директор	Tim Vance
Креативный директор	Paul Knott
Senior Creative	Chloe Pope
Social Creative	Molly Johnstone
Директор по стратегии	Martin Beverley
Стратегический директор	Jack Spicer
Стратег	Oscar Beach
Executive Chair	Tammy Einav
Главный сотрудник клиента	Sam Le Coeur
Business Lead	Nick Wilkie
Business Lead	Piers Raffo
Директор рабочей группы клиента	Isabella Best
Директор рабочей группы клиента	Jono Shaw
Специалист по работе с заказчиками	Freddie Reeve
Делопроизводитель	Bella Bisset
Продюсер агентства	Mary Fostiropoulos
Продюсер агентства	Holly Pienaar
Продюсер агентства	Charlotte Ellison
Директор по производству	Stuart Heyburn
Руководитель проекта	Rasha Noronha
Руководитель проекта	Jane Bartram
Менеджер проекта	Ella Rivron
Analytics Director	Luke Williams
Senior Legal Counsel	Tom Campbell
Цифровое агентство	Tribal London
Исполнительный креативный директор	Victoria Buchanan
Креативный директор	Rhys Edwards
Креативный директор	Dave Sullivan
Head of Design	James Monaghan
Дизайнер	Maria Gimeno
Senior Motion Designer	Raphael Bejar
Директор социальных медиа	Ellie Bloomfield
Social Media Producer	Shqip Osmani
CX	Charlotte Levine
Senior Project Manager	Joanne Ackuaku
Technical Lead Front End	Aaron Rackley
VP Technology	Gary Jobe
VP Strategy	Mark Geden
Коммерческий директор	Alexis Jamgotchian
Директор рабочей группы клиента	Anna Vigerland
Director Marketing Science	Bradley Williamson
Senior Analyst Marketing Science	Joe Thompson
Associate Analyst Marketing Science	Danlin Lyu
Главный сотрудник клиента	Toby Nettle
Управляющий партнер	Hiot Shawl
Партнер клиента	Alban Treglohan
Planning Partner	Kirsty McMeekin
Media Business Director	Sarah Harte
Planning Associate Director	Alexandra Thompson
Planning Senior Executive	Andre Lenclume
AV Director	James Hawkins
Biddable Manager	Macaullay Hollywood
Client Manager	Andrew Bowen
Директор	Finn McGough
Продюсер	Jonn Stopp
Managing Director/ Executive Producer	Matt Brown
Управляющий производством	Lucy Morton-Hicks
Оператор-постановщик	Luke Jacobs
Casting Producer	Ciara Kennedy
Socials Videographer	Chris Turner
Редактор	Jinx Godfrey
Social Editor	Spencer Ferszt
Social Editor	Guy Savin
Social Editor	Toby Conway-Hughes
Social Editor	Oliver Morgan
Заместитель редактора	Joshua Sampson
Редакционный продюсер	S.J. O’Mara
Аудио послепроизводственный этап	Sine Audio
Звукооператор	Phil Bolland
Звукооператор	Frankie Beirne
Sound Managing Director	Julian Marshall