| Заголовок | Beat The Blitz |
| Агентство | VMLY&R Kansas City |
| Кампания | Gatorade Beat The Blitz |
| Рекламодатель | PepsiCo Inc. |
| Бренд | Gatorade |
| Дата первой трансляции/Публикации | 2018 / 3 |
| Бизнес сектор | Безалкогольные напитки |
| философия | Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation. |
| Тип медиа | Digital |
| Длина | |
| Post Production Company | The Mill New York |
| Director | Kenny Mitchell |
| Global Creative | Kenny Mitchell |
| Менеджер по маркетингу | Rob McCutcheon |
| Менеджер по маркетингу | Brandon Rhodes |
| Креативный директор | Scott Lichtenauer |
| Креативный директор | Jose Martinez |
| Исполнительный креативный директор | Tony Snethen |
| Креативный директор группы | Glen Scott |
| Директор рабочей группы клиента | Maggie Glenski |
| Producer | Susan Hatten |
| Associate Creative Director | Erik Stark |
| Associate Creative Director | Kyle Gracey |
| Social Media | Charles Gooch |
| Global Chief Creative Officer | Debbi Vandeven |
| Associate Strategy Director | Mark Renken |
| Управляющий директор | Stephanie DeCelles |
| Client Engagement | Stephanie DeCelles |
| Director | Melissa Ide |
| Client Engagement | Melissa Ide |
| Channel Manager | Madeleine Stroth |
| Production Business Manager | Betty Greiner |
| Media Agency | OMD |
| Group Account Director | Susanna Earnest |
| Head of Strategy and Development | Michael Smith |
| Director | Will Adams |
| Продюсер видеоэффектов | Katie Kolombatovich |
| Менеджер студии | Spencer Reynolds |
| Digital Production | Zero Code |
| Менеджер проекта | Florence Vaillant |
| Director | Dario Raciti |
| Director | Matthew Olmo |
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