Co-President, Chief Creative Officer
at
Alma, Coconut Grove
Coconut Grove, United States
| Заголовок | Beer History |
| Агентство | Alma |
| Кампания | Bad $#!T to Good $#!T |
| Рекламодатель | MillerCoors LLC |
| Бренд | Miller Lite |
| Дата первой трансляции/Публикации | 2023 / 3 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due |
| Тип медиа | Веб-фильм |
| Длина | |
| Главный креативный директор | Ari Weiss |
| Главный креативный директор | Alvar Suñol |
| Исполнительный креативный директор | Jorge Murillo |
| Исполнительный креативный директор | Christian Liu |
| Ассоциированный креативный директор | Martin DeFerrari |
| Ассоциированный креативный директор | Vanessa Castaneda |
| Копирайтер | Raquel Chisholm |
| Продюсер | Rudy Leschhorn |
| Директор | Pete Marquis |
| Ассоциированный креативный директор | Maia Swift |
| Ассоциированный креативный директор | Luis Nunez |
| Директор | Yeyo Marquez |
| Продюсер | Mimi Cossio |
Больше работы
СМОТРЕТЬ ВСЕSusuradios
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Alma
Beer
- БРЕНД:
- Miller Lite
- АГЕНТСТВО:
- Alma
Ballots Against Bullets
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Alma
Guns Stats
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Alma
Survivors
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Alma
Think "Ote"
- БРЕНД:
- QuickBooks
- АГЕНТСТВО:
- Alma
Es Jose Time
- БРЕНД:
- Miller Lite
- АГЕНТСТВО:
- Alma