| Заголовок | Irene |
| Агентство | JayGrey Sydney |
| Кампания | Seriously Hard Liquor |
| Рекламодатель | Pure Beverages |
| Бренд | Alibi Bourbon |
| Дата первой трансляции/Публикации | 2012 / 6 |
| Бизнес сектор | Алкогольные напитки |
| Слоган | Seriously hard liquor |
| История | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
| Тип медиа | Радио |
| Рынок | Australia |
| Креативный директор | Jay Furby |
| Арт-директор | Jay Furby |
| Арт-директор | Dave Heytman |
| Арт-директор | Tommy Cehak |
| Копирайтер | Gavin Chimes |
| Копирайтер | Jay Furby |
| Печатник | Tommy Cehak |
| Печатник | Dave Heytman |
| Делопроизводитель | Will Frew |
| Фотограф | Sean Izzard |
| Ретушер | Steve York, Cream |
Больше работы
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- Remember A Charity
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- Atomic London
I Heard It Through The Sollicitor
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- Atomic London
Papa's Got A Brand New Will
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- Remember A Charity
- АГЕНТСТВО:
- Atomic London
ALL YOU NEED
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- Atomic London
Don't Forget to Remember
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- Remember A Charity Week
- АГЕНТСТВО:
- Atomic London
Don't Forget to Remember Tomorrow's Another Day
- БРЕНД:
- Remember A Charity Week
- АГЕНТСТВО:
- Atomic London
Life is Not a Rehersal
- БРЕНД:
- Remember A Charity Week
- АГЕНТСТВО:
- Atomic London
Don’t Forget to Seize the Day
- БРЕНД:
- Remember A Charity Week
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High Diving
- БРЕНД:
- Remember A Charity
- АГЕНТСТВО:
- Atomic London