| Заголовок | Come Back As You Are |
| Заголовок (оригинальный язык) | (Re)venez comme vous êtes |
| Агентство | DDB Paris |
| Кампания | Come Back As You Are |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Дата первой трансляции/Публикации | 2020 / 6 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’. |
| Тип медиа | Телевидение |
| Длина | |
| Звук | Capitaine Plouf |
| Исполнительный креативный директор | Alexander Kalchev |
| Креативный директор | Mélanie Pennec |
| Копирайтинг | Mélanie Pennec |
| Копирайтинг | Raphaël PORCHEROn |
| Управление аккаунтом | Paul Ducré |
| Управление аккаунтом | Julie Garguillo |
| Управление аккаунтом | Coralie Bouillier |
| Управление аккаунтом | Cécile Malvache |
| Менеджер по рекламе | Xavier Royaux |
| Менеджер по рекламе | Anne LAINE |
| Менеджер по рекламе | Leïla Abdallaoui |
| Директор | Olivier Babinet |
| Продакшн Студия | HENRY |
| Управляющий производством | Camille Havard Bourdon |
| Продюсер Продакшн Студии | Hugo Diaz |
| Послепроизводственный этап | Sébastien Gros |
| Marine Cremer | |
| Композитор | JB Dunckel |
| Издатель | Prototype recording |
| Звукорежиссер | Guillaume Le Guen |
| Менеджер социальных медиа | Sébastien Balondrade |
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